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27 Nov 2016
Notion Technologies
7 Methods to Boost the User Engagement on your own Website

Today competition on the market is fierce with little or no prospects of do-overs. Website users possess a variety of options to pick from and therefore it is absolutely essential that websites be developed in a way that these are simple to use, attractive, engaging and assist your visitors at each step of the way. Start by making websites more user-friendly it is possible to captivate a person's eye of your respective marketplace, retain customers and thus drive sales along with company growth. Here we�ve prearranged seven ways your website can become more user-friendly:

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1. A logical layout

Customers take around 50 milliseconds to develop an effect with regards to a website once they first find it and according to an investigation by Google; users not merely find simpler websites more aesthetically pleasing additionally, they prefer stereotypical website layouts that conform to the respective industry�s tips as opposed to complex layouts.

Hence, it's imperative that tremendous thought lies to the site�s organization in order that even first-time users have no difficulty navigating it.
2. Search and navigation

A method to uplift your website�s usability is usually to work with a clearly visible and always present search tab. In that way your users should be able to find whatever interests these with ease. Moreover, usability might be increased manifold through the use of search tabs that will make predictions and recall previous searches. This is very important since according to statistics; nearly 30% website visitors utilize search tabs to locate information.

It is usually recommended that the main all-incompassing navigation tab is found across your entire websites. Moreover, the navigation tab should provide entry to all significant pages within your website and since the top resulted in a corner of internet sites receive the most attention; is always that the search, and also navigation, be put within this location. They must be coded in a way that allows them to pop-out i.e. users are able to easily discover them. Read out valuable elements whilst you create your website.
3. Rich content quality

Content on any web site is crucial because it gives users an excuse to stay and ever coming back. To help make your site user-friendly; it is suggested that you devise content that is certainly thoroughly in line with your company�s branding strategy. It's also advisable that you conduct rigorous market research to spot terminologies that your target audience generally uses. It is then easier for users to know and relate with your posts. Moreover, the actual focus must be manufactured in order to make content as concise as possible.

4. Web page design recommendation

In today�s competitive industry; it is quite vital that you have a very visually appealing web page design. High-quality web page design is surely an instantaneous indicator of top quality and will play an important role in motivating a user to remain on after they initially find your internet site. Moreover, additionally it is direly important that your internet design project your company�s image and branding strategy to ensure that as soon as that visitors land on your site they could get yourself a feel of the your small business is exactly about. This can be achieved with the colors of the company�s logo as the theme for your website. Additionally it is recommended that you use minimalist approach while designing your web site since it enables your prospective customers to focus on what�s important rather than being overwhelmed with a lot of visual noise. If the clients are the one which requires the display of your huge product selection; it really is advised that you just neatly tuck your product range in product categories in order that users can come up the category of their choice and turn into given to another page containing information about the category.

5. Site has to be responsive

The amount of mobile phone users has surpassed the amount of PC owners so we notice that a great number of depend upon cellphones gain access to the internet. In accordance with a statistic; around 31 million people solely use mobiles to gain access to the web in the US alone. Hence, websites which aren't responsive are loosing on potential sales. While designing mobile websites it is essential that the mobile versions be carefully crafted to produce better use of smaller screen space. Here, it is recommended that these web sites be simple and uncluttered and may include every one of the functionalities with the desktop website.

6. Hidden menus

Hidden menus surfaced in 2015 however their appeal has only grown stronger in 2016. Hidden menus are navigations that appear whenever a user hovers on the particular portion of the website. These menus direct users towards a necessary call to actions regarding that one section. Using these hidden menus not simply helps to make the website easy to navigate and also increases the usability from the website manifolds by offering it an interactive and cognitive feel.
7. Speed analysis

An element that could stop overrated will be the loading time of internet sites. Research has shown that 40% of readers leave if a website takes over 3 seconds to load. Hence, it is essential that the loading time is reduced as much as possible to increase your website�s user-friendliness. This is often facilitated with a minimalist way of web site design.


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